Instagram is the spark, but the website is where Moviejet can build depth. A social post can catch attention quickly, while the site can hold richer context, category organization, and stories that stay discoverable.
The strongest format mix is simple: one spotlight feature, a stream of short updates, and a selective trailer or premiere section that feels current the moment someone lands on the page.
That gives your friend a straightforward publishing rhythm. Post to social for speed, then use the backend to expand the story on the site when it deserves more space.